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Fakation

Agency Network: 
Published/Aired: 
July 2015

Description

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real.

Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Directors: Nadejda Ghilca, Bogdan Teodorescu
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Highest Rated

Sebacueba's picture

It would be more interesting if there were some price involved, like winning the real vacation according the destination you choose to fake.

Sebacueba
Activity Score 20
Copywriter at Rapp Argentina
JustMaulik's picture

What?
Where's the insight?
Useless gimmick.

JustMaulik
Activity Score 98
Copywriter
damnson's picture

The insight is there, but the idea is pretty dumb.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Sebacueba's picture

It would be more interesting if there were some price involved, like winning the real vacation according the destination you choose to fake.

Sebacueba
Activity Score 20
Copywriter at Rapp Argentina
kleenex's picture

I 1000% agree here.

kleenex
Activity Score 51737
Web Designer/Developer
SmAsh's picture

This gimmick is so good for nothing

SmAsh
Activity Score 590
Creative Director at ColumbusDDB
kevinoonline's picture

Really?

kevinoonline
Activity Score 6
Copywriter
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