Advertisement

Beware of Polar Bear

Agency Network: 
Published/Aired: 
March 2008
Kelvinator Ambient Ad -  Beware of Polar Bear

Description

Ambient advertisement created by Quadrant, India for Kelvinator, within the category: Electronics, Technology.

Caption

This house is cooled by the coolest one.

Advertising Agency: Quadrant Communications, Mumbai, India
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Prashant Chavan
Copywriter: Deepak Aswani
Log in or register to post comments
Wordnerd's picture

ha. ha.

lame.

Wordnerd
Activity Score 6692
Copywriter
capywriter's picture

I actually like the idea! I'm just not such a fan of the used line 'This house is cooled by the coolest one'. I see it's related to the company's baseline, but putting it like that sounds a bit awkward, at least to me.

capywriter
Activity Score 5509
Copywriter at Freelance
theanc's picture

I think it's cool but nobody will stop to read the little lines where you discover that's about an ad.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

artiam's picture

And nobody would want that tacky sign hanging outside their home, or any ad for that matter.

artiam
Activity Score 123
dico's picture
dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

kergu's picture

great!!

kergu
Activity Score 6795
kurtberengeiger's picture

A polar bear... A penguin... Why don't we throw a reindeer into the mix while we're at it?...

kurtberengeiger
Activity Score 7323
Copywriter
StuartLittle's picture

If it is cooled then why should people beware of it. Is the coolness harmfull.

StuartLittle
Activity Score 466
Other
funky_frogii's picture

no but the polar bear is

love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

thirty6chambers's picture

wtf

thirty6chambers
Activity Score 1464
Art Director
StuartLittle's picture

thats why conveying the wrong message

StuartLittle
Activity Score 466
Other
drunk dave's picture

Your comments are as intelligent as the ads you submit on the forum. Beware of large white bear inside because it's so very cold inside that we are able to have a large white polar bear inside (it like the cold). Dooh!
Crap ad though.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
vidya.shankaran's picture

Very Lame attempt!

vidya.shankaran
Activity Score 724
aintnobusy's picture

liked it !!!!

aintnobusy
Activity Score 30
euro rscg
sneakyhands's picture

very cool way to say ultra cool, but i don't see anyone putting these up at home. it could work for businesses like restaurants, shops or offices. yes it could.

sneakyhands
Activity Score 1857
Copywriter
amenu's picture

See this ad is not practical.

-Who are the target ? only a few pwrcentage(5-10)of audiance ? ~ I have a option,.. stay the created team in front of each gate .. and explain the meaning of ad to visitors ! ~

-Capture is very bad casue the human presence.(if use in newspaper)

-Any house owners allow to put this small board on gate ?

Pease do some practical.

```I think Kelvinator's media director is older fool fellow to go with this```

amenu
Activity Score 10
Loopface Strategic Marketing
Featured Content

Latest Collections

Advertisement