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This way to Karma

Agency Network: 
Published/Aired: 
June 2008
Karma Ambient Ad -  This way to Karma

Description

Ambient advertisement created by Rethink, Canada for Karma, within the category: Recreation, Leisure.

Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Hans Sipma
Retoucher: Richard Parkes
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Highest Rated

BlickeDeeler's picture

Thanx a lot, great pic. Just postet it on http://www.blickedeeler-logbuch.de/2012/09/ambient-media/

BlickeDeeler
Activity Score 9
Art Director at Hamburg
sneakyhands's picture

not bad. one suggestion though, a simpler figure might be more enticing. instead of a human contorting, how about a figure like the one that illustrates how to use a piece of gym equipment? and one more, if you can avoid blocking the sidewalk, please do.

sneakyhands
Activity Score 1857
Copywriter
whitespace's picture

i'm guessing the human contortion is because it's a yoga gym or something. anyone can pump iron, most folks can't do what she's doing.

and yeah agree there's no need to block the sidewalk like that.

whitespace
Activity Score 1953
Creative Director
cperry's picture

Fun.

cperry
Activity Score 280
iamcreative's picture

i like the idea.

iamcreative
Activity Score 262
Ashley1's picture

Awesome Great idea

Ashley1
roman-schwienbacher.com's picture

good job, i like it.

roman-schwienba...
Activity Score 1021
Photographer
Both Sides of the Brain's picture

Simple, but has enough drama to draw attention.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
Guest commenter's picture

I walk by this most mornings. It is usually tucked under the awning of the Yoga supply store it is advertising and not in the way of pedestrians. I think its pretty clever. I stopped and checked it out the first time I saw it.

Guest commenter
Guest commenter's picture

this looks like this is on 4th street in vancouver, and i never ever saw this before.

Guest commenter
Guest's picture

Jokevertising at its best. another one-off

Guest
BlickeDeeler's picture

Thanx a lot, great pic. Just postet it on http://www.blickedeeler-logbuch.de/2012/09/ambient-media/

BlickeDeeler
Activity Score 9
Art Director at Hamburg
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