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I don’t want to end up like that!

Agency Network: 
Published/Aired: 
November 2008
Kangaroo Cabs Ambient Ad -  I don’t want to end up like that!

Description

This execution was created for one of the leading taxi cab companies during the Christmas festive season and was positioned in close proximity to urinals and wash basins in popular clubs. This developed from an insight that if there is a mirror you will always take a look. What you see are the perils of drunk driving.

Ambient advertisement created by Saatchi & Saatchi, Sri Lanka for Kangaroo Cabs, within the category: Transport.

Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
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Highest Rated

Guest's picture

Good idea - effective warning

Guest
Guest's picture

innovative

Guest
Guest's picture

new but ... seen better work in bars for perils of drunk driving

Guest
mrckais's picture

es buena la idea, pero el tipo parece disfrazado de momia

mrckais
Activity Score 417
Art Director |

mrckais

Roshan Quintus's picture

thank you. i agree . would have done the dressing better.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

Awesome. Very fresh and innovative.

- M :)

Guest
Guest's picture

hard hitting

Guest
Guest's picture

ela idea eka

Guest
Guest's picture

Hi, good idea

Guest
just write's picture

ohh come on.... this looks like "don't drink and drive campaign...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

"If you want to stay intact - stay sober" - the message is loud and clear. Also, nice to see something without "Total fear tactics"

Guest
Guest's picture

"If you want to stay intact - stay sober" - Nice way to say it

Guest
Guest's picture

like it

Guest
Guest's picture

Good idea - effective warning

Guest
Roshan Quintus's picture
Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

should work . keep it up.

Guest
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