Just Down The Hall

May 2007

IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.

Full technical support that feels like it's just down the hall.

Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi

Comments (13)

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klaussnow's picture
Activity Score 1645

its nice, but tech support is already down the hall for me...oh yeah, and I use a Mac

... its already been done...

What the Hell's picture
What the Hell
Activity Score 114

Good idea but not effective
Doesnt work for IBM

copycomoelcopi's picture
Activity Score 822

why not?

What the Hell's picture
What the Hell
Activity Score 114

IBM technical support should be always close to its clients. Not using fake door but a real one. A sticker cant fix a computer.

puppiepoppy's picture
Activity Score 1634

I really liked this alot! Great idea that works well in the office environment. I guess it's a simple demonstration that the service is always within reach (like it's next to you) whenever you need it. Obviously a sticker can't fix a computer, even a fool knows's just an anology!'s picture
Activity Score 1021

never change a running system, apple !!!

esia's picture
Activity Score 239

MACINTOSH = Most Aplication Crashes If Not The Operating System Hangs ;-)

Let’s do something great together.

ziadhdn's picture
Activity Score 104

what if a new employer passed through the door????

puppiepoppy's picture
Activity Score 1634


Well, I guess you need to GIVE THE BUTT to that employer immediately! :D

Yokel's picture
Activity Score 604

Works nice in a photo, because we've only got one view point, but if you move 2 metres to the side it's gonna look wacky.

puppiepoppy's picture
Activity Score 1634

I like the way how they positioned the posters by the long walkway/ that way, it will maximize the impact of the idea.

djspiralz's picture
Activity Score 491

oooohhh, that's really nicee!!! i really like this media use...

specially for IBM, Apple won't need to do this ;)

spacecadetglow's picture
Activity Score 247

strange. without reading the explanation, i thought this was a print ad depicting IBM tech support as the bathroom. you know, when people ask where is the bathroom? "just down the hall."
i'm not sure which i like better, my original thought or the actual ad.