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SeanMartin's picture

(1) It's trying too hard.

(2) If I had to look at an ad on the back of the seat in front of me for the duration of an eight-hour flight, I'd NEVER use that product again.

SeanMartin
CGilb09's picture

I don't think it's trying too hard, but I agree that I would be annoyed if I had to stare at that the entire time. Maybe this would work better as an ad as opposed to an ambient approach?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

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shitix-'s picture

lolumad.

shitix-
Activity Score 234
pscs's picture

It would be better if they were real samples!

pscs
Activity Score 440
SAC
theanc's picture

Very cool.
And it's great that is something discreet.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Slashweasel's picture

nicely photoshopped onto the seats. next.

Slashweasel
Activity Score 104
Copywriter
Slashweasel's picture

nicely photoshopped onto the seats. next.

Slashweasel
Activity Score 104
Copywriter
keddy's picture

Floss while you Fly

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

j4son's picture

lol..good point

j4son
Activity Score 266
Copywriter
pankajadsoftheworld's picture

ok...

pankajadsoftheworld
Activity Score 433
Illustrator
Wordnerd's picture

oh god! if i hadn't seen that in an AD forum, i would have never got it.
and btw: why is that thing on BOTH sides of the gap? that's not how you use dental floss.

Wordnerd
Activity Score 6692
Copywriter
capywriter's picture

I think you only get the idea seeing it in a picture, like right now. If you would be sitting in those chairs, you get a completely different perspective...

capywriter
Activity Score 5509
Copywriter at Freelance
Andy-B's picture

Whats happening here?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
sapiringo18's picture

I think its a very creative way of seeing the seats as teeth... and as for the time of "flight" i think its a bus we are seeing here but anyway it could be boring seeing it at a long time but you'd remember it the next time you think on washing your teeth. I think its a great idea, and its a student's work we are talking here, give us advice so we can learn more.

sapiringo18
Activity Score 4
Córdoba, Argentina
giba's picture

I think it was a good idea to use it in a flight, where you are actually looking for something to look. And by the way, dont you guys think that saying that it would be annoying looking to that ad all the time is an absurd? I mean, you can read a book, listen to some music or even look outside.

giba
DJVassallo's picture

very clever use of situation...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

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