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Finding Your Other Half

Agency Network: 
Published/Aired: 
March 2012
Jiayuan Dating Service Ambient Ad -  Finding Your Other Half

Description

Ambient advertisement created by JWT, Hong Kong for Jiayuan Dating Service, within the category: Professional Services.

Caption

Find your other half to weather life's ups and downs

Case video: http://www.youtube.com/watch?v=kotMcaEnRgs
Advertising Agency: http://www.jwt.com/jwthongkong">JWT, Hong Kong
Creative Directors: http://adsoftheworld.com/creative/barbara_fu">Barbara Fu, http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/sly_song">Sly Song
Art Director: http://adsoftheworld.com/creative/jason_lam">Jason Lam
Copywriter: http://adsoftheworld.com/creative/barbara_fu">Barbara Fu
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kleenex's picture

I say it worked.

kleenex
Activity Score 51078
Web Designer/Developer
bate_palmas's picture

I suppose it would be eye catching.

But I'm not sure about the whole 'weathering life's ups and downs' metaphor. It feels kind of tenuous.

bate_palmas
Activity Score 1479
venom_elite's picture

"Traditional dating sites are too embarrassing"

I know! Let's make them stand on the street with half an umbrella!

venom_elite
Activity Score 772
Art Director
LittleJoe's picture

Eh eh... you're right!

LittleJoe
Activity Score 345
Graphic Designer at Torino
jackblack's picture

Ah, the old nuts and bolts mixing idea. I'll stick to the nuts and bolts thank you.

jackblack
Activity Score 2357
Art Director
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