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New Year's greeting cards

Agency Network: 
Published/Aired: 
January 2010
Japan Post Service Ambient Ad -  New Year's greeting cards

Description

Ambient advertisement created by Dentsu, Japan for Japan Post Service, within the category: Professional Services.

Advertising Agency: Dentsu, Copilot, Aircord, Uniba, GT Tokyo, NOPPO, steneco, logosDeagin, HAT, LOUNGE, Japan
Campaign Director / Concept / Agency Producer / Creative Director: Reietsu Hashimoto
Concept / Agency Producer / Production Management: Takaya Maekawa
Concept / Campaign Management: Motoi Sadakane
Concept / Copywriter(FILM) / Web Director: Takayuki Rokutan
Art Director / Desginer: Rie Fujinaka
Technical Director(event): Toshiyuki
Programmer (Event): Masato Tutsui
System (Event+WEB): Jun Komatsu
Flash (WEB): Takumi Watanabe
Film Producer: Kyosuke Sakurai, Naoki Sato
Film Director: Ryo Takebayashi
Event Director: Kenichi Kushida
Music Composer: Masakatsu Takagi
Media Producer (OOH): Takumi Shiba, Eisaku Ota, Yusuke Kazama
Planning Supervisor: Rie Takeshima, Takashi Sakuma
Executive Creative Director: Tohru Tanaka
Account Executive: Taro Masuda
Client Supervisor: Kanako Asami, Katsuhiko Ito, Kenichi Aizawa, Hitoshi Douken, Masago Tanimori
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Gualcor's picture

i dont want to read...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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silvi's picture

Me neither. Sorry, i´m too close to take my vacations, i´m lazy!!

silvi
Activity Score 4172
Copywriter
Hibon's picture

Dentsu did a great campaign last year with the Japan Post Service for Kit Kat. This is too boring... not easy to find the BIG IDEA every year.

Hibon
Activity Score 3734

Simple ideas are the best !

brandingworthspreading's picture

I haven't seen the one they did with Kit kat, but I loved this approach. Because of technology, the postal service around the world has had a huge decline. It's the first time I see an integrated technological effort to sustain a tradition like this.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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ericlee_brainco's picture

Nice work. I like it a lot.

ericlee_brainco
Activity Score 5
Art Director at WAX partnership
ericlee_brainco's picture

I think it was JWT Japan who did the Kit Kat mail 2009. http://www.psfk.com/2009/06/kit-kat-mail-a-new-edible-good-luck-charm....

ericlee_brainco
Activity Score 5
Art Director at WAX partnership
Hibon's picture

Yes, sorry you are 100% right...it was JWT who did the Kit Kat mail. I rember now, Dentsu had a Lion for a great idea to promote a small village in Japan.(a village were people go there to get married) ... i remenber that in Cannes.

Hibon
Activity Score 3734

Simple ideas are the best !

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