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Blank Cap Recall

Agency Network: 
Published/Aired: 
November 2011

Description

Ambient advertisement created by Leo Burnett, Canada for James Ready, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Director: Anthony Chelvanathan
Account Executive: Jordan Lane
Copywriter: Steve Persico
Print Producer: Gladys Bachand
Group Account Director: David Buckspan
Account Director: Natasha Dagenais
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iambusy's picture

simple and sweet

iambusy
Activity Score 2219
Copywriter |

busy.

MK-tessa's picture

This is something people my age would love. 16 year olds. Just kidding. I would love to get a ninja hamster in the mail!

MK-tessa
Activity Score 216
Art Director at student
Jexep's picture

Great Opportunity conversion, There are opportunity in Problems Always!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

sirvan's picture

Like this. PR lesson in here for everyone.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Jackbr's picture

Great and cool.

Jackbr
Activity Score 1500
Art diretor |

JackBR

raulbanderas's picture

nice, i like it

raulbanderas
Activity Score 357
kleenex's picture

great idea.

kleenex
Activity Score 51098
Web Designer/Developer
thedesignaddict's picture

Love it.

I wonder whether the 'mistake' was deliberate? It doesn't matter of course.

thedesignaddict
Activity Score 5403
Art Director at Freelance
andylefty's picture

Insane amount of effort. When I heard 1,000,000 beer caps I thought, what could they possibly give away on that scale. Still, this special touch gives the brand so much value. I'd love to try this beer now.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
NicoCiego's picture

brilliant! :)
congrats to all the people behind this ad.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Nike Diesel's picture

Hats off.

Nike Diesel
Activity Score 13630
Art Director
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