Bar-Ter Night

Agency Network: 
October 2009

James Ready: Bar-Ter Night


Students Bar-Ter beer caps for semi-awesome stuff. It's a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. The James Ready Bar-Ter Campus Tour was a way for students to have both. Beer and other necessities. Students were encouraged to spend their money on James Ready Beer, collet their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n' cheese, socks and so on.

Ambient advertisment created by Leo Burnett, Canada for James Ready, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett, Toronto Canada
Group Creative Head: Paul Giannetta, Sean Barlow
Creative Directors: Judy John, Israel Diaz
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico

Comments (8)

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alvinivanicko's picture
Activity Score 263

very very interesting

diogorspd's picture
Activity Score 52

Clever and right to the target. Grats.

monsieurange's picture
Activity Score 520

Dangerous. I'm not so agree with promoting alcoholism in this way.

Adaddicted's picture
Activity Score 3435

"...Students were encouraged to spend their money on James Ready Beer..."
Pity you!


cirano's picture
Activity Score 32

good one

satrianee's picture
Activity Score 3748

"helping the needy"... really?
a little twisted mind's work.

collecting the beer caps looks a good idea for creating commitment...

michelangelo's picture
Activity Score 660

nice insight

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I got 2 pencils for watching this!!! amazing....and I don't feel at all drinked...I mean Hic...Drunked...Hic...Pishhed!