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Agency Network: 
Published/Aired: 
February 2012
Itupava Ambient Ad -  Dog

Description

Brief: Everyone wants a way to make the car safer. Place alarms, films, etc. But these methods, however to help prevent, not prevent vehicle theft. The best way to minimize damage is to have insurance.

Solution: We created a "pamphlet" that simulates a mad dog in the car window, as if taking care of the car. On the back is the following text: "Is there a better way to take care of your car. Insure it. "

Ambient advertisement created by Beats, Brazil for Itupava, within the category: Professional Services.

Advertising Agency: Beats, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Edson Vaz
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Highest Rated

vlads's picture

funny nothing else.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Mammoths-Not-Dead's picture

nice and understandable

Mammoths-Not-Dead
Activity Score 404
kleenex's picture

I agree.

kleenex
Activity Score 51098
Web Designer/Developer
jdb's picture

Did it say "a mad dog"? Then who'll protect the owner of the vehicle against the MAD dog? Jk.

Good work...But, the dog's arms are out and the car's window is up. Need to work on it, i think.

jdb
Activity Score 190
Other |

I love to be criticized. Logical though.

vlads's picture

funny nothing else.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

marciojucah's picture

Great
Dog arms are out because it is supposed to be an open window view.
A funny way to send a message. Definitely memorable.
Nothing wrong with the ad

marciojucah
Activity Score 24
Copywriter
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