Unknown stain

Agency Network: 
July 2009

Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one's body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Ambient advertisment created by BBDO, Israel for Israel Cancer Association, within the category: Public Interest, NGO.

If you see an unidentified stain on your body, go see a dermatologist. Israel cancer association.

Advertising Agency: GITAM/BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Lior Raz
Production: Daniel Eshel

Comments (6)

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Guest's picture

Hey girls, u have to work harder to find better idea, it doesnt work i'm sorry i cant adore it. I'm not sure if u girls work for BBDO network.

yctham's picture
Activity Score 178

Works better for detergent ad.

DeanART's picture
Activity Score 19

i agree with u

Guest's picture

the use of the word "stain" is a little awkward here, but it's a creative use of the junk that gets stuck to the sidewalk.

rolling.stone's picture
Activity Score 2741

I think idea is ok

copy could have been better.

Definitely stain word work better for detergents rather cancer.


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

amaizing !!!! veri good ad !!!