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Published/Aired: 
March 2012

Description

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

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Shawali's picture

While this is an awesome use of the social medias with a huge success in terms of global outreach, there is something definitively with the kind of message Invisible Children is delivering.

Read this : http://siena-anstis.com/2012/03/07/on-invisible-childrens-kony-2012-ca...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

LNNS's picture

I think you an adjective.

LNNS
Activity Score 10
Copywriter
chuckieT's picture

30 mins long? I am afraid to even click on it.

chuckieT
Activity Score 680
Creative
alistair's picture

click. you won't regret it.

alistair
Activity Score 162
Art Director at Independent
jackmancer2017's picture

Well, here it's the success that makes this ad (is it an ad?) great. As an idea, I don't think of it as extremely innovative.

On another note; on the Dutch news there where 'African-experts' saying that Koni is no longer a real threat - that the Koni campaign ran for long, it's a tad obsolete now. It would still be a nice victory of social media though.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
mark3r's picture

Bravo.

mark3r
Activity Score 1949
Art Director at Scout
vote4pedro's picture

40 million views in four days. I'd say it did its job.

vote4pedro
Activity Score 4601
Copywriter
andylefty's picture

It's very good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thedesignaddict's picture

Best initiative I've seen in ages. Fantastic, meaningful message that will no doubt motivate millions of people. 50 million impressions in just a few days - talk about penetration. Crazy.

thedesignaddict
Activity Score 5403
Art Director at Freelance
hoozn's picture

Great use of social media and children's tears.

Just like most ads, this is full of exaggeration and wrong facts. But unlike ads, its marketed as some sort of "documentary"...

From an advertising point of view: Genious.
Other than that: Misinformation on the highest level.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

force-7's picture

I found Kony 2012 so interesting when it first kicked off. My social media was covered in opinions from those for it and those against, and it even sparked some serious arguments between friends! Working for marketing agency the whole concept of Kony 2012 was really interesting for us to witness, especially seeing how young people reacted to it through social media. We're hoping to feature some opinions on topics like Kony 2012 in the latest edition of our youth insight magazine SEVEN.

You can have a look at the Winter Edition here to see the kind of work we're doing:
http://issuu.com/force7/docs/magazine_final_v2

We're on the hunt for some fresh and exciting insights on this topic and others for our new edition. If it sounds like something you'd be interested in then drop us an email at seven@force-7.co.uk to get some more info about it!

force-7
Activity Score 2
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