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Agency Network: 
Published/Aired: 
December 2008
International Labour Organization Ambient Ad -  Shovel

Description

Ambient advertisement created by Grey, Colombia for International Labour Organization, within the category: Public Interest, NGO.

Caption

This is the toy of many Colombian children.

Advertising Agency: Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango
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Guest's picture

Not another wrap.

Guest
Guest's picture

Not new....but interesting.

Guest
SeanMartin's picture

Somehow, I cant imagine a retailer giving up that amount of real estate for what's pretty much a billboard.

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www.joey-aristophanes.com

SeanMartin
pinksam's picture

relevant

pinksam
Activity Score 16
Art Director
unmanman's picture

greetings

relevant, yet too 'busy'

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

NO ES UNA IDEA NUEVA! YA ESTA TRABAJADO!

Guest
Bortier's picture

I like this one, it has a great message!

Bortier
Activity Score 10
Student Marketing
alvinpck's picture

Either the shelves are too small, or the shovels are too big. Nice media placement though.

alvinpck
Activity Score 1467
Art Director
sharonjackson's picture

I think the point is that the full sized shovels are packaged like the toys around them, but they are the same size that labourer children in Columbia use. I think this ad is pretty powerful. I would like to see these in the Toy Department of every Walmart!

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

Guest's picture

i like this idea, actually i love this.

Guest
Guest's picture

good one polo and mauro.

Guest
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