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Agency Network: 
Published/Aired: 
July 2008
Interior Matters Ambient Ad -  Street

Description

Ambient advertisement created by Breed, Netherlands for Interior Matters, within the category: House, Garden.

Caption

Put aside for something special from Interior matters.nl
The webshop with the latest trends in living.

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brain123's picture

Why exactly are dutch people exited about what other people throw away??
And why would people upload a picture of their garbage in order to get a 10% discount LATER?
Besides, I couldn't find the banner or link in the website where people can upload their garbage pictures...

Call me skeptic, but for me the "whole campaign" seems to be just garbage with a plain boring sticker...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
sneakyhands's picture

there must be a smart way to promote that doesn't trash a city.

sneakyhands
Activity Score 1857
Copywriter
dzzl's picture

order online, get a sticker, take a photo and get 10% discount with your next purchase. easy does it.

dzzl
Activity Score 33
Copywriter
Bye's picture

The problem with consumer generated content is that people only care if it's either a cool brand or you get stuff for free. This isn't Nike and there's no free stuff, in other words the creatives will be placing these stickers on other people's old furniture and that'll be it.

Bye
Activity Score 1464
dzzl's picture
dzzl
Activity Score 33
Copywriter
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