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Pop-up theater

Published/Aired: 
February 2012

Description

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

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MicheleVirgilio's picture

Big campaign!

MicheleVirgilio
Activity Score 2617
andylefty's picture

A bit meh.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thedesignaddict's picture

Sort of neat. Sort of.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Spanky's picture

Doesn't do much for me. Too much gimmick. Not enough substance.

Spanky
Activity Score 4899
Other
kleenex's picture

I l; liked the concept.

kleenex
Activity Score 51098
Web Designer/Developer
vlwk's picture

I thought it was abit meh. Then I caught myself grinning toward the end.

If anything, it does grab attention.

vlwk
Activity Score 154
pindi's picture

i likeee the campaign..

not sure will sell the products benefits tho.. kinda tells me that it would be great if they have a lot of notebooks.. not individually :p

pindi
Activity Score 115
Art Director at Art Director
Jexep's picture

Great One!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

samarin's picture

this was Awesome!

samarin
Activity Score 26
Copywriter
Schnappi's picture

a little boring ....
i don't know what they are doing for.
a little strange

Schnappi
Activity Score 12
jolo22's picture

Initially I thought this had no concept but towards the end I started to dig it. We live in a digital age, where are laptops are not only for work but for entertainment. With streaming capabilities, we can enjoys shows and movies at anytime. Our little "pop-up" theater. I actually love the concept.

jolo22
Activity Score 7
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