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Agency Network: 
Published/Aired: 
July 2009
Insto Ambient Ad -  Wiper

Description

Ambient advertisement created by Grey, Indonesia for Insto, within the category: Health.

Caption

Don't look down the small things in your eyes

Advertising Agency: GREY Jakarta, Indonesia
Creative Director: Agus Arbana
Art Directors: Adhitya Harimurthy, Johan Bejo
Copywriter: Abimanyu Satrio
Photography: Shutterstock
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szkwadrat's picture

Great idea! I believe it works.

szkwadrat
Activity Score 210
Graphic Designer
headoffice Communication's picture

It's very good idea but could be better copy.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
satrianee's picture

how is it very good idea? using a big brown eye in an eye health ad? poor idea.

satrianee
Activity Score 3748
nepstein's picture

The idea is that the eye is cleaned by the windshield wiper. It's not just a big brown eye...

nepstein
Activity Score 197
Parsons School of Design
Guest's picture

if that's true than it's direct rip-off from an ad from some argentinian agency few years ago. OK, just put on a car, not in a magazine.

Guest
soya2's picture

OK, use wiper instead rubbing your eyes.... so clever....

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
firebug's picture

nice thought man

firebug
Activity Score 1113
mikeelrapido's picture

Great idea! It's for sure very eyecatchy and the message is clear.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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silvi's picture

I love idea. Without copy works better i think.

silvi
Activity Score 4172
Copywriter
Guest's picture

i thinks it's cool

Guest
rolling.stone's picture

good ambient

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

ericsmind's picture

And you're really going to read that copy, at that size, while driving....

ericsmind
Activity Score 33
Art Director |

__
I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

ericsmind's picture

And you're really going to read that copy, at that size, while driving....

ericsmind
Activity Score 33
Art Director |

__
I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

puppiepoppy's picture

..... juries will.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

ericsmind's picture

sorry for the double post

ericsmind
Activity Score 33
Art Director |

__
I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.

puppiepoppy's picture

Isn't there a regulation against obstructing the rear view from within? Smell scammy.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

its the all seeing eye...

Guest
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