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Ink

Published/Aired: 
November 2006
 Ink

Description

The 2006 Winter edition of FWMag became carbon free. Therefore, sustainability was the Sao Paulo Fashion Week's theme.
The ad was illustrated through cut-out letters that, obviously, required no ink at all.

Caption

Use less ink.

Advertising Agency: Ag_407, Sao Paulo, Brazil
Creative Directors: André Felipe, Selma Navarro
Art Director: Andre Felipe
Copywriter: Pedro Braga
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Spanky's picture

i like this as a one shot. use less paper is good too. after that, it falls apart. everything else is forced.

Spanky
Activity Score 4899
Other
Nthngmn's picture

A+

Nthngmn
Activity Score 626
Art Director
copycomoelcopi's picture

the window piece is also good.

copycomoelcopi
Activity Score 822
Copywriter
Noyel's picture

I think it's very nice....

Noyel
Activity Score 24
Creative Director
pedro's picture

thanks, man.

pedro
Activity Score 14
Copywriter
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