Advertisement

Human Billboards

Agency Network: 
Published/Aired: 
November 2010
ING Ambient Ad -  Human Billboards

Description

Ambient advertisement created by Leo Burnett, Italy for ING, within the category: Finance.

Advertising Agency: Leo Burnett Milan, Italy
Executive Creative Director: Sergio Rodriguez
Creative Director: Enrico Dorizza
Copywriters: Santiago Saiegh, Matteo Lazzarini
Art Director: Roberto Piazza
Photographer: Nahuel Berger
Client Creative Director: Corrado Cardoni
Log in or register to post comments
CuriousPencil's picture

If the translation is "ask us what you want" then this is more fun than first sight. Very sceptical as to any value beyond post-event buzz, and totally disbelieve any bank having most of its custom through WOM- sack your researcher, or tell us who it is so I can go get them to prove my unicorn theory. Saying that, looks like these guys were well prepared for a day answering bank questions...

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Are these real people or mannequins? If they are real, I feel sorry for them.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

so the guy strapped to the side of the bus will answer my bank questions? i would just want to ask him if he feared for his life.

Guest
Guest's picture

LOL! yeah I like how far they took it : )

Guest
Guest's picture

I am so freaking confused. Are these real people? How many occupational health and safety regulations are we breaking here?

Guest
Guest's picture

@Guest - you clearly don't know Italy, Italians or their politics if you think they would ever care or consider occ health & safety. But I agree! And YES they are real people, see the video here: http://www.youtube.com/watch?v=Ni8ukBwHRyI&feature=player_embedded#!

Guest
manumartin5's picture

commendable... tthis is called innovative outdoor.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Featured Content

Latest Collections

Advertisement