Human Billboards

Agency Network: 
November 2010
ING Ambient Ad -  Human Billboards


Ambient advertisement created by Leo Burnett, Italy for ING, within the category: Finance.

Advertising Agency: Leo Burnett Milan, Italy
Executive Creative Director: Sergio Rodriguez
Creative Director: Enrico Dorizza
Copywriters: Santiago Saiegh, Matteo Lazzarini
Art Director: Roberto Piazza
Photographer: Nahuel Berger
Client Creative Director: Corrado Cardoni
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CuriousPencil's picture

If the translation is "ask us what you want" then this is more fun than first sight. Very sceptical as to any value beyond post-event buzz, and totally disbelieve any bank having most of its custom through WOM- sack your researcher, or tell us who it is so I can go get them to prove my unicorn theory. Saying that, looks like these guys were well prepared for a day answering bank questions...

Activity Score 4225
morse's picture

Are these real people or mannequins? If they are real, I feel sorry for them.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

so the guy strapped to the side of the bus will answer my bank questions? i would just want to ask him if he feared for his life.

Guest's picture

LOL! yeah I like how far they took it : )

Guest's picture

I am so freaking confused. Are these real people? How many occupational health and safety regulations are we breaking here?

Guest's picture

@Guest - you clearly don't know Italy, Italians or their politics if you think they would ever care or consider occ health & safety. But I agree! And YES they are real people, see the video here:!

manumartin5's picture

commendable... tthis is called innovative outdoor.

Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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