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Beer Mug

Agency Network: 
Published/Aired: 
March 2010
Indus Pride Ambient Ad -  Beer Mug

Description

To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was

Ambient advertisement created by Ogilvy, India for Indus Pride, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD / Art Director: Ajesh N
Associate CD / Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional credits: Ogilvy Activation
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Highest Rated

a4thinker's picture

nice ads

a4thinker
Activity Score 10
Graphic Designer at merry men
Guest's picture

kick ass!

Guest
Guest's picture

nice one

Guest
Guest's picture

haha 8) simple cool work.

Guest
Guest's picture

How many of them are going to tilt it that way? and most times your mouth is never in contact with the handle. This one looks forced to me.

Guest
Guest's picture

kinda agree coz it would be like i m pouring beer on my face if i m standing in a normal position

Guest
tirthomitro's picture

dear guest... 2 hell with u!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

anxiezhe's picture

clever,i like it

anxiezhe
Activity Score 26
Copywriter at 上海 |

come on,idea!

Guest's picture

interesting take on a overused media. i would like to have a pic like that as my FB profile!

Guest
mosho's picture

very nice ad

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

jackmancer2017's picture

The whole world is a canvas for advertising, very true for this one ;-)

jackmancer2017
CommandZ's picture

Bravo.

CommandZ
Activity Score 2498
Creative Director
AssassinX's picture

Like it.

AssassinX
Activity Score 1329
AssassinX's picture

Like it.

AssassinX
Activity Score 1329
hero china's picture

ha ha very good!

hero china
Activity Score 99
Art Director at beijing lintas
Guest's picture

Nice but kinda forced. like.

Guest
art.vs.commerce's picture

nothing new, but works ok

art.vs.commerce
Activity Score 566
Art Director
Guest's picture

Right. Nothing new. Wrong product. I ve seen better ones. Sorry.

Guest
Guest's picture

wow kunj and ajesh... are you both married to each other.. you think like a couple :P

Guest
Cube's picture

Nice job. I would love to see that on a real bus.

Cube
Activity Score 458
Guest's picture

nice doesnt matter whether it is as actual or not, its just an ad it has made a discussion even among us.

Guest
Guest's picture

IPHONE?

Guest
Guest's picture

Forced. This guy is doing the perfect pose to pay it off, and it still doesn't look right.

Guest
ambareesha's picture

kick ass. very clever. it works.

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Guest's picture

Superrr..............................

Guest
Guest's picture

中国学生竞赛金犊早就有这个创意啦。

Guest
Guest's picture

这不是我们学校广告工作室学生做的创意吗?

Guest
Guest's picture

good one

Guest
Guest's picture

super cool!

Guest
a4thinker's picture

nice ads

a4thinker
Activity Score 10
Graphic Designer at merry men
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