Giant Cleaver

Agency Network: 
February 2010

Executive Creative Director:Ndang Sutisna
Art Director:Aditya Agung Prakasa
Copywriter:Aldy Dewandhana

Ambient advertisment created by Euro RSCG, Indonesia for Indonesian Railways, within the category: Transport.

Don't be reckless. Stay Safe.

Advertising Agency: EURO RSCG Adwork Indonesia

Comments (25)

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Pseudonym's picture
Activity Score 13

A very cleaver idea. Nice one!

patgage's picture
Activity Score 2

Yes a good idea. Railway crossings in Indonesia were (are?) both hilarious and dangerous. Java is the most populous island on earth and as a result people there are always in a rush to get anywhere. Have been there and worked there in the eighties. Come to a railway crossing, the gate is down and a slow train is going by. Cars stop of course but then other cars come up along side hoping to be the first across when the gate raises until cars stretch right across the road. Then the motorcycles come and fill up the spaces between the cars. Then the bicycles come and fill up what space remains. Train passes, gates are raised, and a solid phalanx of cars, motorcycles, and bicycles face a solid phalanx coming their way. Big "Uh oh" moment!
Was at a crossing one morning on the way to work and traffic appeared to be unusually well tied up. What happened was two fellows anxious to cross the tracks after the train had passed had run past the end of it straight into the path of a train going the other way. They were well minced up.

kripaakar's picture
Activity Score 522


hufflepoff's picture
Activity Score 430


thedesignaddict's picture
Activity Score 5403

Nice work. Very clever.

thefakehuman's picture
Activity Score 410

this is great stuff.... clever indeed!

- Life Feeds on Life -

xcreativity's picture
Activity Score 2374

good one!! like it!

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Alexandre Brito
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roel_bogers's picture
Activity Score 84

Nice idea, but nothing special really.

Publiz's picture
Activity Score 115

Very nice execution. I like

Inspiration graphique et publicité créative : Publiz

dsklan's picture
Activity Score 1926

i like ambient!

WillyLatasa's picture
Activity Score 616

Bad taste..

"Bright ideas bring better results"

Patata Casada's picture
Patata Casada
Activity Score 118

It works. I would NEVER cross that gate. :S

silvi's picture
Activity Score 4172


Brain-Art's picture
Activity Score 1101

I like it

toph's picture
Activity Score 10

I'm trying to work out what's more dangerous. People dodging the crossing as the gates are down
or the fact that people are clearly RIDING ON TOP OF THE TRAIN.

I think Indonesia Railways priorities are a little messed up.

pez's picture
Activity Score 1804

i would never cross it, because of that, it works.... but, beside that, i find it a little wierd...

hermotsura's picture
Activity Score 254

when i saw the thumbnail, i thought it was ambient for a knife brand.

i like the idea and if you say it works, i like it even more.

rolling.stone's picture
Activity Score 2741



~ Quite obviously, I have gathered no moss ! ~

Jakarta Jack's picture
Jakarta Jack

Where is the rest of this awareness campaign? It doesn't exist because it is scam...

Istiko's picture
Activity Score 165

jakarta jack, could you do something better than post bad comment like that?!

Jakarta Jack's picture
Jakarta Jack

Istiko: NO.

I give good comments to work that deserves it. This simply doesn't. It is a scam and it does no good to anyone.

lucas79's picture
Activity Score 50

good work, one of the most ambient!!!

Lucas Advertising

Guest's picture

bad photoshop

rama pranendra's picture
rama pranendra
Activity Score 29

badass!! obviously gonna make me stop! 10!

Geimima's picture
Activity Score 824

nice! it should be applied at all train gate bro

life is a playground