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Published/Aired: 
February 2010
Indonesian Railways Ambient Ad -  Giant Cleaver

Description

Executive Creative Director:Ndang Sutisna
Art Director:Aditya Agung Prakasa
Copywriter:Aldy Dewandhana

Ambient advertisement created by Euro RSCG, Indonesia for Indonesian Railways, within the category: Transport.

Caption

Don't be reckless. Stay Safe.

Advertising Agency: EURO RSCG Adwork Indonesia
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Pseudonym's picture

A very cleaver idea. Nice one!

Pseudonym
Activity Score 13
patgage's picture

Yes a good idea. Railway crossings in Indonesia were (are?) both hilarious and dangerous. Java is the most populous island on earth and as a result people there are always in a rush to get anywhere. Have been there and worked there in the eighties. Come to a railway crossing, the gate is down and a slow train is going by. Cars stop of course but then other cars come up along side hoping to be the first across when the gate raises until cars stretch right across the road. Then the motorcycles come and fill up the spaces between the cars. Then the bicycles come and fill up what space remains. Train passes, gates are raised, and a solid phalanx of cars, motorcycles, and bicycles face a solid phalanx coming their way. Big "Uh oh" moment!
Was at a crossing one morning on the way to work and traffic appeared to be unusually well tied up. What happened was two fellows anxious to cross the tracks after the train had passed had run past the end of it straight into the path of a train going the other way. They were well minced up.

patgage
Activity Score 2
kripaakar's picture

smart

kripaakar
Activity Score 522
Administrative
hufflepoff's picture

great!

hufflepoff
Activity Score 430
Art Director at shwing
thedesignaddict's picture

Nice work. Very clever.

thedesignaddict
Activity Score 5403
Art Director at Freelance
thefakehuman's picture

this is great stuff.... clever indeed!

thefakehuman
Activity Score 410

- Life Feeds on Life -

xcreativity's picture

good one!! like it!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

roel_bogers's picture

Nice idea, but nothing special really.

roel_bogers
Activity Score 84
Bestpoint Productions
Publiz's picture

Very nice execution. I like

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

dsklan's picture

i like ambient!

dsklan
Activity Score 1926
Art Director at homeshop
WillyLatasa's picture

Bad taste..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Patata Casada's picture

It works. I would NEVER cross that gate. :S

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
silvi's picture

Great!

silvi
Activity Score 4172
Copywriter
Brain-Art's picture

I like it

Brain-Art
Activity Score 1101
Graphic Designer
toph's picture

I'm trying to work out what's more dangerous. People dodging the crossing as the gates are down
or the fact that people are clearly RIDING ON TOP OF THE TRAIN.

I think Indonesia Railways priorities are a little messed up.

toph
Activity Score 10
Art Director
pez's picture

i would never cross it, because of that, it works.... but, beside that, i find it a little wierd...

pez
Activity Score 1804
Creative Director
hermotsura's picture

when i saw the thumbnail, i thought it was ambient for a knife brand.

i like the idea and if you say it works, i like it even more.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Jakarta Jack's picture

Where is the rest of this awareness campaign? It doesn't exist because it is scam...

Jakarta Jack
Istiko's picture

jakarta jack, could you do something better than post bad comment like that?!

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

Jakarta Jack's picture

Istiko: NO.

I give good comments to work that deserves it. This simply doesn't. It is a scam and it does no good to anyone.

Jakarta Jack
lucas79's picture

good work, one of the most ambient!!!

lucas79
Activity Score 50

Lucas Advertising

Guest's picture

bad photoshop

Guest
rama pranendra's picture

badass!! obviously gonna make me stop! 10!

rama pranendra
Activity Score 29
Indonesia Institute of the Art
Geimima's picture

nice! it should be applied at all train gate bro

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

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