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Who said a bathroom should be just a loo?

Agency Network: 
Published/Aired: 
April 2012
IKEA Ambient Ad -  Who said a bathroom should be just a loo?

Description

Case video: http://youtu.be/5F_f2TwXvzo

During the Salone Internazionale del Mobile in Milan, we organized a spectacular ambient media to publicize IKEA’s Bathrooms line. We set up a chemical toilet in the swish Tortona zone. From the outside it looked exactly like a chemical toilet but inside there was hidden space, a 20 m2 bathroom beautifully furnished by IKEA in fact. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: "Who said a bathroom should be just a loo?"

Ambient advertisement created by 1861 United, Italy for IKEA, within the category: House, Garden.

Advertising Agency: 1861united, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena di Bruno
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
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Highest Rated

franky6's picture

Hello gonndo and Bobby_js... inside the bathroom we set up a loo
perfectly functional. So the people's "urge" was satisfied. A real ambient have to be real 100%!

cheers,
f

franky6
Activity Score 6
Creative Director
chuckieT's picture

I'm really confused here. Really confused. A really good ad from Italy? How did this happen?

(Although I don't know how I'd feel about all the cameras in there.)

chuckieT
Activity Score 680
Creative
MindDrift's picture

As if every American or Brazilian ad is award-winning.

MindDrift
Activity Score 1170
Graphic Designer
chuckieT's picture

True. But every ad from Italy except for this one is really bad.

chuckieT
Activity Score 680
Creative
andylefty's picture

This is bad ass.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Now that is some porta potty.

kleenex
Activity Score 51763
Web Designer/Developer
gonndo's picture

The approach and the resource are both amazing, but what happened with my "urge" to go to the toilet??

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BoBBy_js's picture

I was wondering the same.

BoBBy_js
Activity Score 175
Copywriter
m-adman's picture

this one rocks!

m-adman
Activity Score 185
franky6's picture

Hello gonndo and Bobby_js... inside the bathroom we set up a loo
perfectly functional. So the people's "urge" was satisfied. A real ambient have to be real 100%!

cheers,
f

franky6
Activity Score 6
Creative Director
Fernando Fernandes's picture

LOKO!!! Que boa idéia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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