The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.
Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorldRead More
#SheDrives Empowers Saudi Women to Get Behind the WheelRead More
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’Read More
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter GamesRead More