Advertisement

Catalogue Launch Campaign

Agency Network: 
Published/Aired: 
November 2012

Description

The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.

Ambient advertisement created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Advertising Agency: Leo Burnett, Singapore
Chief Creative Officer: Ted Lim
Senior Art Director: Shawnn Lai
Art Directors: Linus Chen, Stephen Kyriakou, Joshua Lim
Creative Technologist: Martin Loo
Log in or register to post comments

Highest Rated

DTC's picture

Nice work guys, this is simple but very engaging and the numbers show it. I would have liked to see how it rolled out in real time.

DTC
Activity Score 32
Other at McCann
DTC's picture

Nice work guys, this is simple but very engaging and the numbers show it. I would have liked to see how it rolled out in real time.

DTC
Activity Score 32
Other at McCann
kalpesh78's picture

awesome. love it.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

peter2299's picture

Nice posts,...I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here

peter2299
Activity Score 2
kleenex's picture

Loved it.

kleenex
Activity Score 52582
Web Designer/Developer
JonnyyRamone's picture

Would love to have been a part of it, interactivity is always a winner

JonnyyRamone
Activity Score 167
Wee Kim Wee School of Communication and Information
Advertisement