Catalogue Launch Campaign

Agency Network: 
November 2012

IKEA Catalogue Launch Campaign (Singapore / Malaysia)


The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn’t need any introduction. When IKEA tasked Leo Burnett with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.

Ambient advertisment created by Leo Burnett, Singapore for IKEA, within the category: House, Garden.

Advertising Agency: Leo Burnett, Singapore
Chief Creative Officer: Ted Lim
Senior Art Director: Shawnn Lai
Art Directors: Linus Chen, Stephen Kyriakou, Joshua Lim
Creative Technologist: Martin Loo

Comments (5)

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DTC's picture
Activity Score 32

Nice work guys, this is simple but very engaging and the numbers show it. I would have liked to see how it rolled out in real time.

kalpesh78's picture
Activity Score 2578

awesome. love it.

ideas....30 minutes nahi toh free.

peter2299's picture
Activity Score 2

Nice posts,...I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here

kleenex's picture
Activity Score 50204

Loved it.

JonnyyRamone's picture
Activity Score 167

Would love to have been a part of it, interactivity is always a winner