Allen the Peregrine

Agency Network: 
September 2017

KEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.

Ambient advertisment created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Advertising Agency: Mother, London, UK
Creative Directors: Ana Balarin, Hermeti Balarin
Art Directors / Copywriters: Anthony Montagne, Oli Rimoldi
Artist / Sculptor: Jason Heppenstall
Project Producer: Emma Hodson
Event Producers: Matt Myatt, Francesca Sharpes
Account Director: Matthew Taylor

Comments (2)

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kleenex's picture
Activity Score 50200

really nice looking.

halaby87's picture
Activity Score 10142