Agency Network: 
September 2008

Ambient advertisment created by Spenat, Sweden for Idre Fjall Ski Resort, within the category: Transport.

Focusing on children.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Niclas Fors
Copywriter: Asa Jernfalt Widlund
Photographer: Nisse Schmidt

Comments (12)

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Ian10000's picture
Activity Score 11

Funny and relevant.

singye's picture
Activity Score 180

i sort of left my brain(s?) at home, or someplace else, not sure, and i don't know much about skiing, could somebody explain what the stool is about? or why Ian thinks its funny?

jungle boy's picture
jungle boy
Activity Score 196

the stool has nothing to do with the skiing..
its for the children to stand on to read the poster.

Mandark's picture
Activity Score 403

ok...again nice idea but taken only half way. if they would have made the lower part of the poster with detacheble flyers, or business cards, for the kids to take, I would have understood the stool. this execution, it the only thing that I understand is that they adress children with eye problems...can't read? get's stool..get up and closer..can u read now?

"U think it's perfect?! Press delete and start again!"

awathi's picture


BE MY GUEST's picture
Activity Score 44

It would have been better if the idea revolved around the "whys" of focusing, not just showing a child skiing, and it could have been a striking ad.

SeanMartin's picture

Anybody who has *ever* been around one of these kiosks knows that this poster will be covered up with something else inside an hour and the stool will be long stolen by then.

Yet another what-were-they-thinking ambient...

sneakyhands's picture
Activity Score 1857

my thoughts exactly. additionally, the stool would make a nice mold for igloo bricks.

stitchy's picture
Activity Score 779

i would ve stole the stool!!! :)

Hank's picture

Nice idea. But it wont last a day.

Guest commenter's picture
Guest commenter

Or um... one could stick the poster lower down.