Agency Network: 
January 2003
Ice Awareness Ambient Ad -  Creeper


Ambient advertisement created by Lifelounge, Australia for Ice Awareness, within the category: Public Interest, NGO.

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Art Director: David Ponce de Leon
Copywriter: Laura Hunter
Plastic artist / sculptor: Corey Thomas
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chen115chen's picture

cool and beautiful

Activity Score 164
Other at tongji university |

one day ......C(0.0)D

cullers's picture

I agree. The billboard is actually quite beautiful with the creeping weed. I guess the question is - SHOULD it be beautiful or should it be dirty and disgusting as the copy and the drug suggest?

Activity Score 332
mpindy's picture


Activity Score 165
Graphic Designer
Kaliman's picture

Beautiful? I find it quite disgusting. It looks like the 'Sleepy Hollow'. I woulnd't like a black creepy thing like that in my garden! I suppose beauty is in the eye of the beholder. But I really like the thought behind this piece, the reference on how it can take your life over and the creepiness of it all. Also the way it was done over time. Really cool. Well done.

Activity Score 4
ypyng chong's picture


ypyng chong
Activity Score 39
The One Academy, Bandar Sunway
jazarah's picture


Activity Score 1262
walkingbuddha's picture

This is great. Even if it's almost identical to Leo Premutico's skin cancer one done in Sydney a few years ago, it's fantastic to see a real client buying real good stuff in Australia.

Activity Score 188
Art Director
alvinpck's picture

It's kinda nice, but it takes too long.


Activity Score 1467
Art Director
Alistair C.'s picture

brilliant, good job!

Alistair C.
Activity Score 692
Wordnerd's picture

What? this is so fake! "the billboard changed every week"?? thats not possible without ripping the creeper.

Apart from that: the fact, that fertilizer is a part of ice shown like that, is not a good insight. for me, this is a very complicated way to miss the point.

Activity Score 6692
a2o's picture

Well too slow... Campgn developed for generating PR and then creating awareness out of it..

On its own its NOT going to Succeed... though its looks gr88!!!

Activity Score 139
Brand Consultancy / Media Mgmt |


Kaliman's picture

Hey Wornerd, If you don't like it, it's O.K, you don't have to. But don't accuse it of being fake. I live a few streets away and saw it growing with my own little eyes. Just Google 'ice is a dirty drug billboard' and read the articles on it. It's very easy. And it will save you looking like a cockhead in front of all the aussies that saw it running live. You're very welcome.
'With whatever measure you measure, it will be measured to you'.

Activity Score 4
Wordnerd's picture

ok i take my accusation of fake back. but how the hell do you change this billboard once a week?

Activity Score 6692
p_hollis's picture

The artist Corey Thomas added "growth" once a week. It's either painted or some sculptural element, I can't tell which. And it's not supposed to be visually appealing, think of the subject matter. This isn't a cosmetic or perfume ad. The creepy and negative imagery is perfectly mated to the idea behind the message. You shouldn't want to have this in your garden, you should be repelled, that's the point.

Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

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