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Please Watch Your Step

Agency Network: 
Published/Aired: 
September 2011
Description: 

Ambient advertisment created by United Kiss, South Korea for IAK, within the category: Public Interest, NGO.

Advertising Agency: United Kiss, Seoul, South Korea
Chief Creative Officer: Steve Keum
Executive Creative Director: Shin Hee Gon
Creative Director: Yang Kweon Cheol
Art Director: Kim Jong Won
Copywriter: Lee Jae Yeon

Comments (17)

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The JACK's picture
The JACK
Activity Score 438

bravo!!!!!!!!! beautiful....done..

Blue Apple's picture
Blue Apple
Activity Score 120

Acha he.. bahot acha he....

roh's picture
roh
Activity Score 32

Very neat....

jeph's picture
jeph
Activity Score 156

Perfect for what it is and what it's trying to say. B r a v o .

Galo's picture
Galo
Activity Score 446

Think twice before you throw something away. Very good, although it may be seen by some people as too appellative.

Jackbr's picture
Jackbr
Activity Score 1500

Nice.

JackBR

kleenex's picture
kleenex
Activity Score 50174

love it.

Bill Me Now's picture
Bill Me Now
Activity Score 180

Move effective than a commercial set to a sarah mclachlan song. Nice!

tracyzhang's picture
tracyzhang
Activity Score 133

Great idea!

Toll Fuhrer's picture
Toll Fuhrer
Activity Score 29

Very effective.
Ideal touch point to convey the message to people who waste food.
But generating donation I doubt.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

nice work!

social_ads's picture
social_ads
Activity Score 2

37 billion / 30 million = 1233 usd for each kid for one year of food?

37 billion usd worth of food wasted for a year? the numbers felt a little bit confusing to me, but nice work anyway.

dbor's picture
dbor
Activity Score 1455

Now the Koreans are going to eat all the food without remains. What is the benefit to African children?

tsafwat's picture
tsafwat
Activity Score 8

amazing ;)

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Really good!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Done...

ibleedpearlred05's picture
ibleedpearlred05
Activity Score 34

pros: it can be a good campaign not to waste food.
cons: the grammar on the ad itself. anyway, nobody's perfect.

overall: nice work.

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