Hyper X Driver - Burnt Tees

December 2007

Scorching Ball Speed. The Hyper X Driver.

Advertising Agency: Young & Rubicam Brands, Irvine, USA
Executive Creative Director: Anthony DiBiase
Creative Director: Craig Evans
Copywriter / Associate Creative Director: Chris DeNinno
Art Directors: Steve Cullen, Sam Chantha

Comments (16)

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Highest Rated

Have Heart's picture
Have Heart
Activity Score 922

Like it a lot!

LeeHarvey's picture
Activity Score 3045

Hot idea

Garg0yle's picture
Activity Score 144

Who the heck is going to notice those 'burnt' tees... except of course award judges when presented to them as a concept card?

daniel ieraci's picture
daniel ieraci
Activity Score 333

I do agree that they could potentially be overlooked, but to me the idea is just too nice that I don't really care ;)

Maybe the placement could have been different (i.e. at the club's reception counter, in a basket on the green etc) to increase their noticeability...

sold's picture
Activity Score 3305

well, in a golf club (i imagine) people know each other... and if just ONE person notice the ad, he will tell to friends 'look this...', and that one person become thousands in a few days on that club, dont you think?

wgeddes's picture
Activity Score 298

maybe a few people, which is alright, since this placement cost the client... nothing?

Have Heart's picture
Have Heart
Activity Score 922

Like it a lot!

thebug's picture
Activity Score 21

Great idea. And I think they will not be overlooked on a driving range.

geoffdossey's picture
Activity Score 24

If you don't have a tee in your pocket when you are walking up to the tee, the first place you look is on the ground around the tee box. I don't think they would be overlooked at all.

bknowlden's picture
Activity Score 3647

Cool idea, I dig it.

dansheppy52's picture
Activity Score 398

Truly an outstanding guerilla idea

"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

loquacious_simian's picture
Activity Score 79

If you think these would be overlooked by golfers, you're probably not a golfer. Which is why this is a very clever idea.



Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Suddenly, these so-called "first thought" ideas become SO great when taken outside of a two-dimensional print environment. (At its core, it's nothing more than a driver-with-a-hot-rod-decal idea.)
Copy-wise, it's a dreaded see-say. "Scorching Ball Speed" on a scorched tees? Arrrrgh. Puh-leeeze!
But hey, those half-drunk weekend golfers will definitely get a kick out of it.

A pretty cool, gimmicky fun!

LeeHarvey's picture
Activity Score 3045

I think you need to get laid, haven't had any for months eh, JPB?

smilepig's picture
Activity Score 254

I agree that's gooddd!!!

Guest's picture

taylormade BURNER!!!

Guest's picture

Poor animals, I wish I could adopt them all.