Ripped, 1

Agency Network: 
April 2008

Ambient advertisment created by Publicis, Malaysia for HP, within the category: Electronics, Technology.

Advertising Agency: Publicis Malaysia

Comments (18)

Log in or register to post comments
daniel ieraci's picture
daniel ieraci
Activity Score 333

Beautiful. Great idea perfectly executed.

fauxjebus's picture
Activity Score 498

So good. So jealous. Should have sent... a poet..

Ant's picture
Activity Score 64

my god...i'm speechless

DDBill's picture
Activity Score 120

Advertising Agency: Publicis Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai (Untold Images)

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

Writer's picture
Activity Score 129

Low cost, big idea.

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

woooooooow wow

strongbone's picture
Activity Score 107

Another good outdoor & design.

AdFest - Finalist
One Show - Finalist + medal
Clio - medal
D&AD - InBook
Cannes - ?

& i hear their local awards show (Kancil) is nothing, damm, political malaysia 4A...

bartwhite's picture
Activity Score 80

Gold in Cannes!


capywriter's picture
Activity Score 5509

Looks nice indeed... but isn't this one of those ideas that really looks great in a picture, taken from the perfect angle? I seriously doubt if those people in the picture would see the same excellent result as we do here...

Wordnerd's picture
Activity Score 6692

totally agree. in reality i think this wouldn't work so well

the Pun-isher's picture
the Pun-isher
Activity Score 228

Awesome idea on paper. Sucks in real life.
Come on people, imagine walking past this cut out with 15 shopping bags, two screaming children and a cigarrette in hand?
Is tis creativity for the sake of creativity?

Néstor's picture
Activity Score 126

i so agree! ;)

Heaven's picture
Activity Score 88

Creo que la idea es maravillosa y le ejecución aún más. No estoy de acuerdo contigo the Pun-isher, ya que esta ejecución no va para mamás que lo único que quieren es que sus hijos se duerman, más bien va para aquellos que buscan esa calidad en impresión no profesional para fotografía como turistas, fotógrafos amateurs, etc.
También pienso que funciona si estás muy cerca viéndolo, así como si vas acercándote a donde está "roto el papel", sí creo que logre que la gente se aleje para ver "la foto".

Neta está bien ssshingon!

magicvicky's picture
Activity Score 12

Absolutely perfect.

stephenc's picture
Activity Score 7

Unfortunately, this will only work if you're standing in the exact, perfect position to get what the heck is going on. So as an idea, it's okay. As real advertising, I don't think it really works. Sorry.

Karizmatic's picture
Activity Score 2

Wonderfull idea and great realisation. However how come this picture(3) be taken in Malaysia? :s

ahpitt's picture
Activity Score 342

This photo is taken at Bukit Tinggi, Malaysia's Little France.


Margaret Gay's picture
Margaret Gay
Activity Score 144

cool idea...not cool in reality?
where would the sun be?