Secret Race Battle

Agency Network: 
March 2011

Hot Wheels: Secret Race Battle

Ambient advertisment created by Muse, Netherlands for Hot Wheels, within the category: Gaming.

Advertising Agency: Muse, Amsterdam, The Netherlands
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg
Production / Animation: PostPanic
Directors: Justin Blyth, Chris Staves, Mischa Rozema
Technical supervision: Beam Systems
Local Agency: 2Fish
Hardware: TDC
Sound design: MassiveMusic

Comments (11)

Log in or register to post comments
Prof's picture
Activity Score 1449

Pure insanity. Looks like they'll get some metal...

Quite really.

vidz913's picture
Activity Score 35

whoa!!! super cool!! i sooo wish this medium was more commonly used in India too!!

YJ's picture
Activity Score 375

That was amazing! Well done.

TommyO's picture
Activity Score 1866

Love it!

That One Guy's picture
That One Guy
Activity Score 266

That was gnarly! For sure this should win an award.

proscriptus's picture
Activity Score 114

An impressive technical accomplishment, but I have to wonder what the target audience is? That'd give any kid nightmares for a month.


Glut's picture
Activity Score 3935


Yazmin's picture
Activity Score 2001

Whooooaaaaaa. Beautifully executed, a pleasure to watch. I'm sure the little boys that love playing with and crashing these things would enjoy it.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

I love the flying cars yet but this will do

sudi's picture
Activity Score 9

Superb... Makes me wanna buy a HOT WHEELS ALL OVER AGAIN!!!

kerstiraud's picture
Activity Score 256

just love it! it looks so real!