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Plant this letter

Agency Network: 
Published/Aired: 
March 2008
Honda Ambient Ad -  Plant this letter

Description

Ambient advertisement created by Inferno, United Kingdom for Honda, within the category: House, Garden.

Advertising Agency: Inferno, London, UK
Copywriter: Jaime Diskin
Art Directors: Paul Nowikowski, Ben Kaberry
Creative Directors: Malcolm Caldwell, Adam Haywood
Designer: Mark Bennett
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wildbore's picture

....nice idea!

wildbore
Activity Score 749
Creative Director at - - -
Sam01's picture

Beautiful idea.

Sam01
Activity Score 12
Media
Wordnerd's picture

I know this from somewhere.. paper with seeds in it is not their idea. Nice though!

Wordnerd
Activity Score 6692
Copywriter
pretty good's picture

Yeah seen it done before. But still good for the planet.

pretty good
Activity Score 364
copywriter
ooops's picture
ooops
Activity Score 448
Other
Sam01's picture

Scam. Look at the Art Direction on the jeans tag.

Sam01
Activity Score 12
Media
obladioblada's picture

Are you crazy?!?!?! It poluted the same. Ok grow flower...great. But the paper still in earth from 100 years or more!!!!

Sorry but i don't like.

obladioblada
Activity Score 256
obladioblada
LimitedTimeOffer's picture

You are aware that the paper is biodegradable aren't you?

LimitedTimeOffer
Activity Score 200
Advertising Agency
Nthngmn's picture

100 years or more? Cities, countries, the entire earth, plagued by buried paper.......the horror.

Nthngmn
Activity Score 626
Art Director
Grand.Crayon's picture

I chuck 100% of junk mail straight in the bin and so does everyone else. This is the first thing I’ve seen that would make me reconsider, I think it’s great. They should do all junk mail on this stuff. Well done Honda, another groundbreaking idea (no pun intended). As always you make the rest of us love you and hate you at the same time. Bastards.

Grand.Crayon
Activity Score 2
Agency
TNC's picture

It was done for Timberland 4/5 years ago by Arnold.

TNC
Activity Score 4
Dentsu America
Sam01's picture

Timberland did a recycled paper ad. I think there is a difference here. This paper looks like it grows.

Sam01
Activity Score 12
Media
Sam01's picture

Cool idea. Al Gore should have done this for “An Inconvenient Truth”.

Sam01
Activity Score 12
Media
nice gaijin's picture

I've got some beer coasters made from that paper.

nice gaijin
Activity Score 815
obladioblada's picture

Only 25% of the paper can be maked biogradable.

obladioblada
Activity Score 256
obladioblada
jazarah's picture

nice, really nice

jazarah
Activity Score 1262
vidya.shankaran's picture

Loved the idea!!!

vidya.shankaran
Activity Score 724
Sam01's picture

I'm pretty sure paper is 100% biodegradable. Besides, I doubt if Honda went to all the trouble of finding an environmentally friendly ink that they'd then print it on environmentally unfriendly paper.

Sam01
Activity Score 12
Media
thirty6chambers's picture

this is piggy backing on someone else's idea for your own gains. they aren't the ones who came up with the idea of a piece of paper that contains seeds and is biodegradable and that's the coolest part about the ad.

thirty6chambers
Activity Score 1464
Art Director
Sam01's picture

You need to get a job dude.

Sam01
Activity Score 12
Media
obladioblada's picture

Sam01 i'm sorry but you have to study more. Doesn't exist a 100% paper biodegradable.

Sorry

obladioblada
Activity Score 256
obladioblada
Margaret Gay's picture

I LOVE IT ...I LOVE IT ....I LOVE IT!!!

Margaret Gay
Activity Score 144
Marketing Officer
matttte's picture

yes but what about produce cheap solar cars to be environmenatlly friendly ? Honda, you're so so hypocrit!!!

matttte
Miss Underestimate's picture

At the bottom of the letter there's a line that says "This letter is infinitely re-cyclable..." Its probably 100% biodegradable?

Miss Underestimate
Activity Score 8
Hiperion's picture

as a last resort all of us forget the principal objetive of advertising: to sell.
this is an original idea but...does it sell?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
joelapompe's picture
joelapompe
Activity Score 3853
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