Agency Network: 
November 2012


F/Nazca Saatchi & Saatchi transforms Honda Fit Twist into mixing deck. Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Art Directors: Isabelle de Vooght, Roberta Harada
Copywriter: Isaac Serruya
Photographers: Luciana Dal Ri, Paula Turra
Project Manager: Mariana Ventura
Art Buyer: Edna Bombini
Account Supervisors: Marcello Penna, Pedro Battesti, Florencia Lear
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Dorian Dack, Marcus Nascimento
Graphic Production: Jomar Farias
Integrated Production: Juliana Hasegawa
Producer: Santa Transmedia
Preparation of the car: Jurema
Software: Ableton Live
Director: Filipe Zapelini
Photography Direction: Alziro Barbosa
Sound Producer: Dr. DD
Song: Overdrive
Artists: N.A.S.A. (Sam Spiegel + Zé Gonzales), MaximumHedrum (Sam Spiegel + Derrick Green)
Vinyl Production: Polysom
Vinyl Illustration: Fabio Vito
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kleenex's picture

That must have been real fun...

Activity Score 52288
Web Designer/Developer
morse's picture

Wow, this is fun!

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CACAHD's picture

It didn't convince me that the Honda fit is a good car. Why Dj's? What's the idea? 2 guys in a car who make electro music....for Honda? The Honda Fit is a noisy car? What's the link between the Honda Fit and electro Dj's??? And seriously, 3:23 to explain your "idea"! !!!

Activity Score 2188
Art Director
ankitadv's picture

nice ad

Activity Score 818
my mind bursts's picture

Mmm. Great fun, maybe a Christmas sponsor event for a Saturday Night variety show but I don't see the idea or even suggest any relevance to selling a car.

my mind bursts
Activity Score 94
Grrrr's picture

The idea probably is to make it "viral", counting "likes" and... to make Honda a... cool brand. The brief? Ask ankitadv.

Activity Score 1961
thisisdog's picture

this is so faked

Activity Score 96
kalpesh78's picture

Nice ad. Faked or not its entertaining.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

dearturki's picture

its pure waste of time and effort, lacks of any idea or insight, was watching it and waiting for some thing, i don't like it.

Activity Score 311
thedesignaddict's picture

I like the idea. The video could have been 1:30, and gotten the same point across.

Activity Score 5403
Art Director at Freelance
Victorious's picture

What did I just watch

Activity Score 95
Nike Diesel's picture

"Honda Fit Twist was designed exclusively for Brazil, .." I'm not sure if that comes out at all...

Nike Diesel
Activity Score 13630
Art Director
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