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Chick-magnet

Agency Network: 
Published/Aired: 
March 2008
Honda Ambient Ad -  Chick-magnet

Description

Ambient advertisement created by JWT, India for Honda, within the category: Automotive.

Caption

Simply magnetic.

Advertising Agency: JWT, New Delhi, India
Executive Creative Director: Agnello Dias
Creative Director / Copywriter: Rondeep Gogoi
Art Director: Sumonto Ghosh
Client Servicing Director: Rohit Sharma
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Highest Rated

Gunjan69's picture

Chick Magnet.....this reminds me of Pussy magnet from the
movie 'Borat'..where Borat is looking for a car with
"pussy magnet"...hahhahhaha

Gunjan69
Activity Score 67
a
LimitedTimeOffer's picture

Idea feels rather trite. Also I'm unsure of the strategy of selling a supposedly sexy bike by covering it up almost entirely.

LimitedTimeOffer
Activity Score 200
Advertising Agency
sonucoues2002's picture

simple and nice

sonucoues2002
Activity Score 804
visualizer
swat's picture

i think the guys were not looking at the bike...they were taking down the phone number :P

Looks kinda artificial to me. They should have used post-its of different colours.

swat
Activity Score 355
Wordnerd's picture

done as a print for mini.. and i agree - by using just clean post-its those guys from JWT exploit themselves as morons

Wordnerd
Activity Score 6692
Copywriter
rahil's picture

this idea is so lame. post it... done to death... the bike is called glamour.. not love.. and only hookers will leave their numbers like this with name in public.. sorry!

rahil
Activity Score 20
Signe_S's picture

I think it´s cute. Would have been prettier visually, if all the little notes were more different. One pink, one handwritten, a few business cards etc.

Signe_S
Activity Score 357
Art Director at My own company
Gunjan69's picture

Chick Magnet.....this reminds me of Pussy magnet from the
movie 'Borat'..where Borat is looking for a car with
"pussy magnet"...hahhahhaha

Gunjan69
Activity Score 67
a
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