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Chick-magnet

Agency Network: 
Published/Aired: 
March 2008
Description: 

Ambient advertisment created by JWT, India for Honda, within the category: Automotive.

Simply magnetic.

Advertising Agency: JWT, New Delhi, India
Executive Creative Director: Agnello Dias
Creative Director / Copywriter: Rondeep Gogoi
Art Director: Sumonto Ghosh
Client Servicing Director: Rohit Sharma

Comments (7)

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Highest Rated

Gunjan69's picture
Gunjan69
Activity Score 67

Chick Magnet.....this reminds me of Pussy magnet from the
movie 'Borat'..where Borat is looking for a car with
"pussy magnet"...hahhahhaha

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

Idea feels rather trite. Also I'm unsure of the strategy of selling a supposedly sexy bike by covering it up almost entirely.

sonucoues2002's picture
sonucoues2002
Activity Score 804

simple and nice

swat's picture
swat
Activity Score 355

i think the guys were not looking at the bike...they were taking down the phone number :P

Looks kinda artificial to me. They should have used post-its of different colours.

Wordnerd's picture
Wordnerd
Activity Score 6692

done as a print for mini.. and i agree - by using just clean post-its those guys from JWT exploit themselves as morons

rahil's picture
rahil
Activity Score 20

this idea is so lame. post it... done to death... the bike is called glamour.. not love.. and only hookers will leave their numbers like this with name in public.. sorry!

Signe_S's picture
Signe_S
Activity Score 357

I think it´s cute. Would have been prettier visually, if all the little notes were more different. One pink, one handwritten, a few business cards etc.

Gunjan69's picture
Gunjan69
Activity Score 67

Chick Magnet.....this reminds me of Pussy magnet from the
movie 'Borat'..where Borat is looking for a car with
"pussy magnet"...hahhahhaha

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