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Homeless

Published/Aired: 
February 2008
Description: 

Art Directors Trent Hendrick, Cristian Staal

I know you think I'm going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.

Advertising Agency: CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Agency Producer: Imogen Dick

Comments (9)

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hidearshake's picture
hidearshake
Activity Score 132

effective

picktokyo's picture
picktokyo
Activity Score 1404

I don't know. But I don't think it is effective. The copy is a bit confusing and not convincing.

graphikamaal's picture
graphikamaal
Activity Score 111

I like it. Anyway, there is so much of ads being thrown everywhere that whenever there is something hand-written/rough, people always notice it.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Hey, there's a piece of cardboard with something hand-written on it. Hummmmm, I wonder what this could be an ad for. Wait-a-minute, wait-a-minute...could it be an ad for...THE HOMELESS?!?
Yes!!!! You guys probably think I'm like all psychic and stuff like Dione Warwick. But for reals, trust me, I totally guessed it!!
Ok enough, I guess you could say I'm sick of my art director brethren using this tired old visual. Apparently there's a law in place that says all headlines and copy must be hand-written on cardboard for any and all homeless ads. Nevertheless, as far as these ads...meh. I'm a bit confused as to why they're written as if someone is holding them, yet no one is holding them. Sup wit dat?

Tinglow's picture
Tinglow
Activity Score 614

This ad clearly difinrs the line between effective advertising and creative advertising. This one is very effective, though not creative. Good job.

ypyng chong's picture
ypyng chong
Activity Score 39

nic3~

Wordnerd's picture
Wordnerd
Activity Score 6692

This is somehow twisted.. the authentic stuff is ok, but placing it in an obvious ad-space is weird

Tinglow's picture
Tinglow
Activity Score 614

Valid point. But I think a bus-stop is very relevant ambience.

capywriter's picture
capywriter
Activity Score 5509

Well Pennycracker... cliché or not... if this would be printed on the usual poster material... for sure it wouldn't be noticed like this one...

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