No drugs in Iran

Agency Network: 
June 2010

Ambient advertisment created by Hakuhodo, Iran for Hikeshi Project, within the category: Public Interest, NGO.

Do sports. No drugs.

Advertising Agency: Hakuhodo, Tokyo, Japan
Creative Directors: Akihiro Azuma
Art Director: Akihiro Azuma
Copywriter: Keichi Sasaki

Comments (14)

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Highest Rated

mikeelrapido's picture
Activity Score 1929

I think that general idea is good.


hermotsura's picture
Activity Score 254

if that's the whole strategy, i'm disappointed to be honest. without a substantial program to back up the initiative, it's just a waste, children will play football, then get a fix.

besides, the description is a bit far fetched. i get the point, but if that were the solution, we'd all be scoring goals all day long while drug cartels file for bankruptcy. at the same time i don't want to diminish the initiative. i have one question, was the text on the football written in english? is this one shown in the picture just a sample for non-Farsi speakers or is it the actual product?

(i'm not going to comment on the english. it's irrelevant in this case, i assume the person translated it just for us, so thank you).

Misstree's picture
Activity Score 425

"Do sports. NOT drugs"


Not all who wander are lost.

PERP's picture
Activity Score 433

haha, the "T" probably had a hangover, so he couldn't come to the presentation.

.: look for the green giant on the label :.

mikeelrapido's picture
Activity Score 1929

I think that general idea is good.


xcreativity's picture
Activity Score 2374

copy is so lame..

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lynz's picture
Activity Score 104

I am sure that the message sounds much better in the native (either arabic or farsi) language. They just translated it for us to be able to read.

monsieurange's picture
Activity Score 520

La idea no se me hace muy creativa, de hecho es muy obvia, pero al tratarse de un tema tan delicado, habría que pensar más en si funciona, ya que es lo importante.

silvi's picture
Activity Score 4172

Do advertising. No only communication.

pantspantsrevolution's picture
Activity Score 24

Drugs don't kill people, fascist dictators with nuclear agendas do.

kamilwoojcik's picture
Activity Score 139

I think it wont work Im not saying the camapin is bad, idea is great. but one "ball" campain wont help.

John TK's picture
John TK
Activity Score 5

I think it's an effective creative.
Iranian people havethe stress of economic hardship.

John TK's picture
John TK
Activity Score 5

Boys love soccor .

The Brainchild Group's picture
The Brainchild Group
Activity Score 23

The advertisement is far too busy.. When I first glance at it I want to look away. Not good for quickly attracting the attention of potential customers (or expressing a message).

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency

Hiperion's picture
Activity Score 3138

And stupids american presidents too.