Agency Network: 
December 2009

Ambient advertisment created by Marcel, France for Hepar, within the category: Non-Alcoholic Drinks.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Témin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Vincent Mercier

Comments (17)

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Highest Rated

oliver79's picture
Activity Score 146

Estoy de acuerdo con vos Silvi

morse's picture
Activity Score 18024

No! You do not advertise food or drinks on garbage boxes.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture
Activity Score 2741

largely agree


~ Quite obviously, I have gathered no moss ! ~

shortafella's picture
Activity Score 1063

this is just wack....christ

shortafella's picture
Activity Score 1063

this is just wack....christ

lucdesaulniers's picture
Activity Score 1145

This campaign boosted the sales by 34% in 3 weeks...??? Maybe these 3 weeks were hottest day of the summer....

Allez mon Marcel, vas-y. I don't believe your stats..

thenewguy's picture
Activity Score 127

Now, I for one know that whenever I have a chance, on a hot Summer day in Paris, I like to skip away from the boring Seine and ugh, horridly-ugly French girls, and watch the garbage-men do their thing. You know? Guys? Don't you do that?... WHO SAW THIS? People watched the garbage men? And saw this campaign? And the word TRANSIT didn't inspire them to use a different medium, perhaps TRANSIT?! I dunno.. cool idea. If you like to associate health-food with garbage.

silvi's picture
Activity Score 4172

Nunca relacionar un producto comestible con basura. regla de oro.
Además el sentido de esta idea se entiende solo cuando se descarga el tacho en el camión.

mauroxxx's picture
Activity Score 539

si ademas de q los camiones de basura pasan o muy tarde en la noche o muy temprano en la maniana por los tachos (dependiendo la ciudad) preciso cuando hay menos gente por ahi pasando... es poco efectiva esta ejecucion

mgriff21's picture
Activity Score 592

Yeah. awful. Don't advertise food on garbage cans - unless its a recycling bin .. even still, advertise with caution.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

akrokdesign's picture
Activity Score 50

crap product n' idea.

PERP's picture
Activity Score 433

hahahahahha, c'mon, who stares at trash being dumped? Or are U trying to sell water to the trash-men, lol!?

.: look for the green giant on the label :.

Juan Manuel's picture
Juan Manuel
Activity Score 5

I agree with the ad/trash thing. But, Isn't a product that helps you to throw away your own intestinal trash? Think about it...

Juan Rocha

mauroxxx's picture
Activity Score 539

but who stares at those trash trucks when they are doing their job? plus the truck always pick up the trash very early in the morning or very late at night (depending the city) exactly when is less people walking around, the people is going to see the ad most of the time upside down just there in the street the full day, this execution doesn't work.

cef's picture
Activity Score 547

its not possible to work.
didnt like it at all...

oliver79's picture
Activity Score 146

Estoy de acuerdo con vos Silvi

Adaddicted's picture
Activity Score 3435

its just garbage!


dsklan's picture
Activity Score 1926