Food slot

Agency Network: 
May 2013

HELLMANN'S FOOD SLOT - english version


To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects.

Ambient advertisment created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Marco Pupo
Art Director: Agustín Acosta
Production Company: Hungry Man Projects
Executive Producers: Alex Mehedff, Rodrigo Castello
Director: Gualter Pupo
Sound Production Company: Hilton Raw

Comments (5)

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Highest Rated

feysal's picture
Activity Score 2571

very awesome! .... now if we can feed a few poor people.

groovy baby!

ademakyol's picture
Activity Score 138

it's a good idea. I think its cost very much.

Her kötü reklamın arkasında çöpe gitmiş güzel bir fikir vardır.

CrackerJackFlash's picture
Activity Score 19599


kleenex's picture
Activity Score 50582

Move Over Las Vegas!!!

feysal's picture
Activity Score 2571

very awesome! .... now if we can feed a few poor people.

groovy baby!

tip4u's picture
Activity Score 89

Good one