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The real Master of intuition

Agency Network: 
Published/Aired: 
October 2012

Description

We've staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we've hidden cameras everywhere to give them the surprise of their lives.

Ambient advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Cric
Account manager: 
Giada Salerno
Producer: Mariella Maiorano
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bate_palmas's picture

TERRIFIC IDEA

Really funny! I don't know that it will make people download the app but it was just so damn entertaining.

Well done!

bate_palmas
Activity Score 1479
CommandZ's picture

Wow, what's not to like?!

CommandZ
Activity Score 2509
Creative Director
kleenex's picture

Fun trick.

kleenex
Activity Score 52582
Web Designer/Developer
stickynotes's picture

interesting, nice idea indeed. but i'm not sure if the commentators really understood what was going on..

stickynotes
Activity Score 1094
tytycadet's picture

love it ..... the insight is great, everyone is an expert afterwards. Just think could have been even more sneaky with seeds. Maybe it was not in the edit.

tytycadet
Activity Score 51
Art Director
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