Agency Network: 
April 2013


Heineken Ignite: Heineken’s first interactive beer bottle. Heineken embraces the start-up culture of experimentation because it knows that invention never sleeps. The brand understands that the best ‘user experiences’ tap into existing consumer behaviors and push technology into the background. The intent of the Heineken Ignite project was to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology. Heineken believes that mobile innovation could offer a much more rewarding experience than just an app and embraced the challenge to think about how the product could be leveraged as an interface to the brand experience. A prototype of Heineken Ignite will be revealed on 9 April at Milan Design Week as part of Heineken’s Lounge of the Future concept. Heineken takes its promise to “open your world” even further with the Heineken Ignite project, enhancing the organic way in which the product is used based on social interaction between beer drinkers. This innovative approach lets people be a part of the party in a whole new way and opens up possibilities in social situations.

Ambient advertisement created by DDB, Netherlands for Heineken, within the category: Alcoholic Drinks.

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morse's picture

Wow, this is really amazing!

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dsklan's picture

this is a presentation movie, thats real fun to watch... plus nice music, jurys will love it:)

Activity Score 1926
Art Director at homeshop
CrackerJackFlash's picture


Activity Score 19603
Creative Director |

kleenex's picture

I want my beer bottle to do this..

Activity Score 52582
Web Designer/Developer
Siderola's picture


Activity Score 711
Copywriter at Grupo Love
SayItOutLoud's picture

I have a party souvenir from a wedding that does almost the same. Fun idea, though.

Activity Score 102
Copywriter |