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Champions League Match vs Classical Concert (Real Madrid, AC Milan)

Agency Network: 
Published/Aired: 
March 2010

Description

On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
But...

Ambient advertisement created by JWT, Italy for Heineken, within the category: Fashion.

Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli
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Highest Rated

morse's picture

Tears in my eyes. Absolutely love this idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Masscreation's picture

Damn, I wish I had done this. Been a while since I laughed so hard. Great work!

Masscreation
Activity Score 76
Creative Director at Co-founder of Masscreation
esia's picture

Great. Respect!

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

morse's picture

Tears in my eyes. Absolutely love this idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

michdec's picture

LOVE the idea! and big respect for getting it to work

michdec
Activity Score 440
okmar's picture

genius, brings tears to my eyes

okmar
Activity Score 29
goveernment marketing
niko_17's picture

just Amazing!

aaand we have a winner!

niko_17
Activity Score 138
work
Adaddicted's picture

Stunning experience!!! wish I were there.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

redkedscom's picture

How? How you sold this brilliant work?

redkedscom
Activity Score 59
Art Director
CopyRight's picture

this is how selling should be, Great!

CopyRight
Activity Score 713
Axl's picture

genius

Axl
Activity Score 266
Paris
Blashyrkh's picture

Excellent.

Blashyrkh
Activity Score 32890
Art Director
adddd's picture

Genious

adddd
Activity Score 95
Copywriter
aladin's picture

Great!

credits?

aladin
Activity Score 3
sirvan's picture

Brilliant. Awesome. Fun. Etc. Etc.

Congrats to the team at "Clothing & Footwear" !

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

brandingworthspreading's picture

It's all about having fun!! Branding HAS to be fun! Great

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Brain-Art's picture

Congrats !!!

Brain-Art
Activity Score 1101
Graphic Designer
gonndo's picture

THIS IS EXACTLY WHY I DID STUDIED THIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

THIS is advertising...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

monsieurange's picture

Bravísimo!

monsieurange
Activity Score 520
Creative Director
Inesita's picture

Love it! Very good idea!

Inesita
Activity Score 65
Marketing Manager
ossman's picture

ingenious advertising...

ossman
Activity Score 29
Graphic Designer
cirano's picture

all my love fore this!

cirano
Activity Score 32
Art Director
corporal_hicks's picture

That beats it all!!!!!!!
Gr8!!

corporal_hicks
Activity Score 365
Art Director
talkingisfree's picture

Sooooooooo good!

talkingisfree
Activity Score 2712
Art Director
Shingo's picture

brilliant brilliant brilliant
sooooooooooooooooooooo nice

Shingo
Activity Score 408
satrianee's picture

Hats off! What a wonderful, great, bright idea. What a big job. Bravo.

satrianee
Activity Score 3748
Wordnerd's picture

Pure gold!

Wordnerd
Activity Score 6692
Copywriter
Phil Lestino's picture

Gets to the parts others don't reach! Great!!

Phil Lestino
Activity Score 1684
funky_frogii's picture

hats off...

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

StPepper23's picture

absolutely amazing

StPepper23
Activity Score 269
Copywriter
Ensamblador's picture

That is real, powerful, efective and original advertising. You just made me cry.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
gmint7's picture

this year's best campaign?????????

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

raavigeorgian's picture

can't explain the feeling after watching the campaign...speechless and awe-struck

raavigeorgian
Activity Score 2444
Art Director at New Delhi
AssassinX's picture

Bravo.

What a great planning work for Heineken !

AssassinX
Activity Score 1329
Ameya's picture

Pure genius.. excellent execution of experiential marketing!

Ameya
Activity Score 42
Graduate / London
LeroyChristian's picture

genius

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
LeroyChristian's picture

genius

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

what a genius!

Guest
mujerendiagonal's picture

Niiiicee

mujerendiagonal
Activity Score 84
Art Director
Guest's picture

Check out the brand new hilarious advert by Heineken "Men With Talent":
http://www.youtube.com/watch?v=kfrZnIx2VFE

Guest
musleo123's picture

Good!

musleo123
Activity Score 7
Art Director
PDDYII's picture

Increased brand awareness....check
viral effect...check
increase to bottom line.....hmmm?

PDDYII
Activity Score 6
Cioccolato13's picture

complimenti..!! Buon lavoro..!! Sencillamente espectacular, es super increible esta puesta de escena..!! una verdadera obra de arte..!!

Cioccolato13
Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

Carlos Aledo's picture

Master piece campaign. How to remember a brand associated to a great (and emotional) moment. Great viral strategy too. Really very clever campaign.

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

Charlie_12's picture

It's interesting how the Namibians resolve everything with rifles.

Charlie_12
Activity Score 97
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