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Published/Aired: 
December 2009
Heineken Ambient Ad -  Boxes

Description

At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.

Ambient advertisement created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.

Caption

Walk-in Fridge

Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman
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jackmancer2017's picture

What's inside?

jackmancer2017
Boetinho's picture

Nothing. It's an empty box, the fridge supposedly should have been inside. It's placed at garbage stacks, maybe that'll help you?

Boetinho
Activity Score 90
Copywriter at Fitzroy
jackmancer2017's picture

Alright, fair enought, though I do feel it's a bit of a wasted oppertunity now you've got peoples attention to look inside anyway (if they would).

jackmancer2017
Hibon's picture

just OK.

Hibon
Activity Score 3734

Simple ideas are the best !

silvi's picture

Looks too cold to drink a beer

silvi
Activity Score 4172
Copywriter
jackmancer2017's picture

Not really, in the Netherlands we don't have some tropic climate, and we still drink beer in winter, specially around Christmas.

jackmancer2017
bad astronaut's picture

hhahahahha....like it.

bad astronaut
Activity Score 544
Creative Zelda's picture

Good idea

Creative Zelda
Activity Score 57
satrianee's picture

love the idea. (love heineken as well)

satrianee
Activity Score 3748
everartz's picture

heineken loves you as well

everartz
Activity Score 7613
Art Director |

| everartz |

jedinight's picture

woohoo!! Brilliant idae reely stuped peeple thogh!

jedinight
Activity Score 2
mikepants2005's picture

These Amsterdam guys like their 'box' ideas!

http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes

mikepants2005
Activity Score 504
Copywriter
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