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Agency Network: 
Published/Aired: 
June 2008
Hegyalja Music Festival Ambient Ad -  Flowers

Description

A nationwide promotion for a music festival's green credentials. We built a promotion get people to go and plant flowers illegally in towns across Hungary for a free ticket to the festival. We had 12,000 unique visitors to the microsite (http://www.zoldvadmuvelet.hu), nationwide press, and 63 teams of people who joined the promotion to go guerilla gardening. Above is recruitment poster and some user generated shots. It was created 1 year before the Adidas Grun project.

Ambient advertisement created by Raygun, Hungary for Hegyalja Music Festival, within the category: Recreation, Leisure.

Advertising Agency: Raygun, Budapest, Hungary
Creative Director / Art Director: Alex Poulson
Copywriter: Zsombor Pal
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CGilb09's picture

Illegal gardening...

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

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