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Headrests

Published/Aired: 
July 2007
 Headrests

Description

NH Hotels advertisement was placed on Iberia airlines headrests. On the back of the headrests you could see illustrations enjoying the different activites offered by NH Hotels: golf, beach, sauna, etc. When people sat they would see the illustration in front of them and just above the illustration's head you could see the hair of the person seating right in front as well, as if it were the illustration's own set of hair.

Caption

NH Hotels. Where you would like to be.

Advertising Agency: Zapping/M&C Saatchi, Spain
Executive Creative Directors: Uschi Henkes
Copywriter: Carlos García Janini
Art Directors: Uschi Henkes
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anad's picture

funny i like it..

i loooove advertising:)

anad
Activity Score 20
Art Director
manojchaki's picture

nice and simple

manojchaki
Activity Score 33
Art Director
washiam's picture

Really like it!! That's a good try !

washiam
Activity Score 443
Art Director
A. J. SMITH's picture

Not really doing it for me.

It's alright though.

5/10

A. J. SMITH
Activity Score 2822
drunk dave's picture

Weird, and wonderful.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Pacific Blue's picture

I love the work of Zapping, specially the press books and movie posters.
Uschi, Manolo, you should check my portfolio...

Best regards.

-------------------------------
(^_^) I'm not chinese, I'm constipated

Pacific Blue
Activity Score 335
Art Director |

-------------------------------------
/// The clock is laughing in my face ///

elmikel's picture

what about blondes? that wouldn't look that good + illustrations could have been better. But it's not a bad idea I must say.

elmikel
Activity Score 1147
Illustrator
teenie's picture

These are nice - especially since you've got the most captive of captive audiences looking at these for hours on end. They probably have people giggling all over the plane.

teenie
Activity Score 1894
Copywriter
darrenalawi's picture

Really simple and really good. Love it.

Darren Alawi
Creative web & brand design
http://www.darrenalawi.com/blog

darrenalawi
Activity Score 146
Web Designer/Developer at Barrington Sports |

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

panasit's picture

Cute idea, but the cartoon characters don't look very happy. Aren't they supposed to be where they wanted to be?

- Tung
--good idea is enemy of great idea

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

Ed Mintone's picture

I can see why they got the go ahead on this idea.

Ed Mintone
Activity Score 585
Other
ahmed ragheb's picture

but cant a spicky guy .. set in the place of the lisse set !! SO:???

ahmed ragheb
Activity Score 297
Graphic Designer
Maxwedge's picture

Top marks for novelty, but would annoy the shit outa me if I had to look at those things for hours on end. Viagra Ads will be next.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

zeta's picture

i love the illustration style..and the place they put the ad..lovely

---

zeta
Activity Score 81
Other |

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sorry for my terrible english..indonesian :)

kc_brock's picture

nice new media.

kc_brock
Activity Score 703
Art Director |

rd

picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

itch's picture

omg omg omg! i love this idea! great one!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

EDvert's picture

The idea's well, I guess it would get my attention and amuse me. But if I had to sit and face that on a long-haul flight....

EDvert
Activity Score 36
Copywriter |

Now everyone's a CD.

Tazdesigns's picture

yay ambient media!

I do like this! and if i saw it in front of me on a plane it'd make me smile and stick in my mind. which is the point right?!

Tazdesigns
Activity Score 20

tazdesigns

Wordnerd's picture

Awesome! And sooo funny!

Wordnerd
Activity Score 6692
Copywriter
Corbeen's picture

nice, very honest

Corbeen
Activity Score 1093
abualward's picture

nice

abualward
Activity Score 3
Web Designer/Developer
Guest's picture
Guest
mauroxxx's picture

what if...there's nobody sitting in front of me? or... if there's a kid sitting in front, or a... short lady...

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Ahtedir's picture

When you walk through the aisle you'll get a chance to see it when someone is sitting :)

Ahtedir
Activity Score 55
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