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teenie's picture

If I took my kids to the zoo and everywhere we looked some HDTV company had turned the aquarium into a living commercial, I think I'd be peeved enough not to buy the product. People go to aquariums for the experience - don't cheapen it for them. It's likely to backfire.

teenie
Activity Score 1894
Copywriter
ellehcimeo's picture

I'm with you. I'd be pretty peeved if I went to this aquarium and there were ad stickers like these on the windows. I'd ask for my money back.

ellehcimeo
Activity Score 3376
Art Director
elmikel's picture

exactly. The ad area looks blurry so there is not that much space for a clear view at the life behind the glass. I would be really pissed off if I saw this in a zoo...

elmikel
Activity Score 1147
Illustrator
teenie's picture

You're right - I just noticed that. The clear parts of the ad are blurrier than the aquarium glass, leaving us with the message that "HDTV is only slightly blurrier than real life". Nice.

teenie
Activity Score 1894
Copywriter
scarfinati's picture

I think you guys miss the point. Its not that EVERY glass in one zoo has the stickers. Those shots are from many different zoos. I agree Id be pissed if every glass had ads on them. But if only one in the zoo had it, I think that works...

scarfinati
Activity Score 843
Art Director
back2b's picture

All images were taken in the same zoo: the AQUA ZOO in Düsseldorf
I have been there recently.
I remember the locations they have chosen.

The AQUA ZOO in Düsseldorf is quite old now and doesn't attract so many visitors anymore.
Therefore I can imagine them agreeing to do this for a day.

Thanks.

back2b
Activity Score 191
Other
justpassingby's picture

hahahaha, so if it doesnt attract too many people why advertise there?
if i was a client i wouldnt agree, epecially just for ONE day

justpassingby
Activity Score 1368
Other
raverus's picture

not a good idea......below average

raverus
Activity Score 1476
Art Director
ssguixi's picture
ssguixi
Activity Score 213
Art Director at Y&R
liar's picture

Their main success in this campaign is how they can persuade the zoo and aquarium for them to advertise. Seriously, did their management really approve this?

liar
Activity Score 384
Other
justpassingby's picture

Fabian show us the video for this please because i know for a fact that a zoo will not allow you to put such huge stickers on their glass for longer than 2 min (just enough time to maybe shoot this and put it on adsoftheworld)

justpassingby
Activity Score 1368
Other
Fabian Kirner's picture

Mpeg will follow on Monday... Bye. F

Fabian Kirner
Activity Score 270
Creative Director
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