Advertisement

Audio billboards

Agency Network: 
Published/Aired: 
June 2009
HBO Ambient Ad -  Audio billboards

Description

Interactive audio billboards featured everyday people walking on a city street. A jack built into each person's head invited passersby to use headphones to plug in and hear their secret thoughts, which ranged from the innocuous to the dramatic. The boards also featured an HBO-branded jack with audio promoting the new season. Installations ran simultaneously in NYC (42 panels in the Times Square subway station) and LA (Hollywood & Highland and Venice Beach).

Photographer: Brad Harris

Ambient advertisement created by BBDO, United States for HBO, within the category: Media.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Directors: Pierre Lipton
Copywriter: Pierre Lipton
Account Director: Tara Deveaux
Account Supervisor: Courtney Lord
Art Producer: Betsy Jablow
Audio Producer: Peter Feldman
Print Producer: Mike Musano
Art Director: James Clunie
Log in or register to post comments

Highest Rated

jeann's picture

nice way of getting interaction with the audience.

jeann
Activity Score 107
LASALLE College of the Arts
NatalieM's picture

I swear I've seen this on here before, but I still think it's a great interactive piece for the sidewalk traffic.

-Natalie
http://www.nataliemarion.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

it was on here before, but i think adsoftheworld is re-running work that won gold at cannes (which this did). it's phenomenal

Guest
tirthomitro's picture

superb! this is one helluva leap! kudos!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

339 pencils
ORISHAS76 | Mon, 2009-01-26 14:14
muyyyyyy bueno!!!!
cannesssss!!!!!

www.joancordoves.blogspot.com

Guest
jeann's picture

nice way of getting interaction with the audience.

jeann
Activity Score 107
LASALLE College of the Arts
Pccs's picture

BBDO NY continues to rock at cannes with hbo, great work, great client, i still remember hbo voyeour (much better than this one though)

Pccs
Activity Score 212
Graphic Designer
Guest's picture

Great work and part of a great body of work for this client. Cue my own personal audio response: 'Loud applause'.

Guest
Guest's picture

LOL cute

Guest
.-_'s picture
.-_
Activity Score 95
Copywriter
Featured Content

Latest Collections

Advertisement